The Impact of Airborne Particles
Bruce Lanphear is a professor of children's environmental health at Simon Fraser University and a clinician/scientist at the Child & Family Research Institute of B.C Children's Hospital. He is a world renowned expert in the area of environmental health and the impact of air pollution on many aspects of our health.
When he approached us with an idea to collaborate on a 3D video, I was absolutely thrilled to jump right in. Not only was the concept of the video creative and challenging - but the idea of helping to bring this important research to folks around the world was pretty amazing. We worked in a small team with Bruce, his brother Bob Lanphear, who is the creative director and Mark Underdown, sound designer.
I'm so proud to be a part of this project! Check out the final cut:
The production time on the project was long and challenging - we were tasked to create a 4 minute video with a lot of animation and effects to figure out. Here are some early concepts and style frames:
The ideas and graphics did change quite a bit over time, but the basic look and feel was consistent. The most challenging part of the video was creating the fog effects to communicate air pollution. In the end, we removed all the 3D poly clouds and just used 3D visual effects to produce the smog/fog effects.
I'm really excited to see how this video works for Bruce and his team. The information he has to share is so important and with this video as a new tool, I hope this will give him more opportunities to share his amazing life work.
And here is what the happy clients had to say...
"Sandra was professional and articulate throughout the project. She helped us understand the challenges and set realistic goals for 3D animination. We always knew where things stood. We are extremely pleased with the video and are confident it will engage viewers and communicate the key messages."
"I’m not sure the Air Pollution video would have come together in the way that we had envisioned it if it wasn’t for Sandra stepping in and bringing her skills, professionalism and creativity to the project. Working in 3D was a real departure for us and with high expectations and not much experience we were really fortunate to have Sandra as part of the team. Her enthusiasm and temperament was invaluable and made the entire production happen smoothly, timely and with very little stress. It was a great experience working with Image Propeller Studios. I would consider doing a future 3D project based entirely on the prospect of having Sandra on the team."
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