6 WAYS PROMOTIONAL VIDEOS CAN BOOST SALES

Posted May 20th, 2014

Do you ever wonder how an animated video is useful for your business? Most of us understand how a video enhances the landing page of a business website, but videos are also creative, promotional tools that boost sales and improve returns on investments. A good promotional video has multiple usages – and all of them are beneficial.

Here's how:

Social Media

When the many platforms of social media are used together, a video becomes an ideal showcase. Most of us are well versed in Twitter and Facebook - and they can be effective – but other platforms such as YouTube, Vimeo, LinkedIn and Pinterest are key to finding a wide audience. These platforms allow you to interact, follow other members, and create an important online presence.

Trade Shows

Multimedia has a way of capturing the attention of those who walk by a tradeshow booth. If you have unique animations, images and text explaining your product, it will intrigue those around you. In other words, videos can create an immediate stir and conversation. Consider having your video modified to loop with or without sound at a TradeShow.

Email Signatures

You can include a link to your video in your email signatures. If this is a potential customer, it’s a great way to give them immediate access to seeing your product. Most folks are savvy enough to link to their websites in the signature, but if you have a link to your video you are connecting contacts directly to a call to action.

Foreign Markets

If you do business internationally, consider multiple language tracks for your video to make it globally accessible. This is surprisingly easy. Videos can be customized for any language by swapping out voiceover tracks. Even better: our studio can always track down voiceover talents to fit your desired preferences.

Sales Calls and Visits

Why not kick off a sales meeting with your promotional video? A good video brings a clear message, and is a fun, engaging way to start the conversation. It can set a positive tone for the rest of the meeting. Plus – unless you’re doing a song and dance routine, a video is a lot more entertaining than one person’s voice explaining a product to a group.

Recruiting

When a company searches for talent to join their team, a promotional video is a great way to entice. Snazzy graphics infuse personality into your brand and a well-told message raises your credibility. If you want to improve the attractiveness of your business and if you happen to be hiring on an ongoing basis, a secondary video with a message about your awesome workplace would do wonders. And then, of course, don’t forget to use your social media and post it to LinkedIn groups!

At the end of the day, a successful business is accessible to its clients, and also clear with its message about what it offers. A promotional video is the perfect way to let your audience know what you have to offer, or why your company is set apart from the rest.

We can do this for you. Contact us for more information! Let’s Talk.

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