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Top 5 Tips to Find, Audition and Hire Top Notch Voice Talent for Your Next Animated Video

Top 5 Tips to Find, Audition and Hire Top Notch Voice Talent for Your Next Animated Video

Posted Nov 5th, 2016 in Process & Development, Client Talk, Freelance Tips

Getting a professional, high quality voiceover is a critical part of a successful animated promotional video. But it may seem intimidating if you don’t know where to start - which is why I’m sharing some tips I’ve learned over the past few years about working with top notch voice talent.

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5 Essential Metrics to Ensure Success for your Animated Video

5 Essential Metrics to Ensure Success for your Animated Video

Posted Oct 7th, 2016 in Client Talk

So, you’re about to embark on your first animated video project - how exciting! But how clear is your vision of success? How will you know if your video is truly successful?

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How to Define and Connect with your Audience so your Explainer Video makes an Impact

How to Define and Connect with your Audience so your Explainer Video makes an Impact

Posted Sep 24th, 2016 in Process & Development, Client Talk

Defining your audience is the most crucial step when planning out your explainer video. Everything from the script to design, to voice over hinges on this piece of knowledge. So, before we dive into production, let’s clarify the process of finding and connecting with your audience

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How to Define a Clear Goal for your Next Animated Video

How to Define a Clear Goal for your Next Animated Video

Posted Aug 27th, 2016 in Process & Development, Client Talk

when it comes to producing your video marketing - you may be feeling like you want to “wing it”, but I’m here to tell you, that’s a bad idea. You’ve got a lot of money, time and resources invested in this project. Do not take that risk. With video marketing taking over the internet these days, it’s easy to get excited about the idea of producing your own video. But before you hire a studio or freelancer to launch your amazing new marketing project, stop and take some time to plan out your stra

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Critical Elements of a Successful 3D Graphics Map

Critical Elements of a Successful 3D Graphics Map

Posted Aug 6th, 2016 in News, Process & Development, Client Talk

A successful 3D graphic map must deliver more than just a “wow, that’s cool” factor. Like all communication design, it must be clear, accurate and pleasing to the eye. In order to achieve this result, I have found there are some key steps that each map must follow. In this blog post, I’ll walk you through each step.

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The Beginners Guide to 3D Graphic Styles in Marketing

The Beginners Guide to 3D Graphic Styles in Marketing

Posted Jul 18th, 2016 in Client Talk

3D graphics are prominent in many areas of our everyday life and the industry continues to grow and inspire new applications. If you are new to 3D graphics and how it relates to your particular marketing needs or interest, I’ve created this brief overview with descriptions of each style along with examples.

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Why Explainer Videos Work to Simplify your Message

Why Explainer Videos Work to Simplify your Message

Posted Jan 8th, 2016 in Client Talk

Animated Explainer videos are a relatively new trend in the online marketing world. Aside from the fun characters, cool graphics and lively animations, explainer videos, when done well, have a powerful impact on their audiences. The demand for explainer videos is on the rise, so let’s take a look at some reasons why they are so effective and relevant to businesses today.

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Animation vs Live Action - Which Decision is Best for your Video Marketing Strategy?

Animation vs Live Action - Which Decision is Best for your Video Marketing Strategy?

Posted Mar 26th, 2014 in News, Animation, Client Talk

I field this question often in the early stages of helping businesses explain their products or services. Both live action and animation offer engaging, effective storytelling – so here are some factors to consider when making a decision.

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