In the previous post we discussed the “why” of niching down your creative services. Today, let’s discuss the more practical side of specializing what you do. Let’s look at how you can find your niche and build a successful business. Your niche is an intersection between your passion, your expertise and a market need. This intersection is your “sweet spot” and is going to take some work to discover. And here’s another truth: this "niching" process never ends.
Displaying posts in Freelance Tips
When I started freelancing 5 years ago, I pretty much did everything wrong the first few times around. Actually, things haven’t changed all that much when it comes to screwing up. I still make tons of mistakes and flip flop around when it comes to growing a studio business. But one thing I managed to learn well was the whole idea of “niching down” my services. Over and over again, I heard the same thing from successful creative freelancers. Specializing in one area is the best way to grow your
This year in particular I’m feeling rather reflective. 2016 marks my 5th year of running a creative business. This milestone has caused me to stop and think about how far I’ve come. I’ve learned a ton about business, animation and myself. In this post, I’d like to share a few of the biggest lessons learned from freelancing my animation services for the last 5 years.
A huge part of creating a successful animated video is project management. This involves building systems, schedules and regular communication with clients. The good news is there are many tools out there to help us stay organized and in touch. Over the years I’ve spent a lot of time (and money) trying out various apps, systems and tools. All in the effort to keep my project management in check. Below are my top picks - the tools that I’m currently using the most to keep my projects on track
Getting a professional, high quality voiceover is a critical part of a successful animated promotional video. But it may seem intimidating if you don’t know where to start - which is why I’m sharing some tips I’ve learned over the past few years about working with top notch voice talent.
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