In the previous post we discussed the “why” of niching down your creative services. Today, let’s discuss the more practical side of specializing what you do. Let’s look at how you can find your niche and build a successful business. Your niche is an intersection between your passion, your expertise and a market need. This intersection is your “sweet spot” and is going to take some work to discover. And here’s another truth: this "niching" process never ends.
Displaying posts in Process & Development
This year in particular I’m feeling rather reflective. 2016 marks my 5th year of running a creative business. This milestone has caused me to stop and think about how far I’ve come. I’ve learned a ton about business, animation and myself. In this post, I’d like to share a few of the biggest lessons learned from freelancing my animation services for the last 5 years.
A huge part of creating a successful animated video is project management. This involves building systems, schedules and regular communication with clients. The good news is there are many tools out there to help us stay organized and in touch. Over the years I’ve spent a lot of time (and money) trying out various apps, systems and tools. All in the effort to keep my project management in check. Below are my top picks - the tools that I’m currently using the most to keep my projects on track
Getting a professional, high quality voiceover is a critical part of a successful animated promotional video. But it may seem intimidating if you don’t know where to start - which is why I’m sharing some tips I’ve learned over the past few years about working with top notch voice talent.
Defining your audience is the most crucial step when planning out your explainer video. Everything from the script to design, to voice over hinges on this piece of knowledge. So, before we dive into production, let’s clarify the process of finding and connecting with your audience
when it comes to producing your video marketing - you may be feeling like you want to “wing it”, but I’m here to tell you, that’s a bad idea. You’ve got a lot of money, time and resources invested in this project. Do not take that risk. With video marketing taking over the internet these days, it’s easy to get excited about the idea of producing your own video. But before you hire a studio or freelancer to launch your amazing new marketing project, stop and take some time to plan out your stra
A successful 3D graphic map must deliver more than just a “wow, that’s cool” factor. Like all communication design, it must be clear, accurate and pleasing to the eye. In order to achieve this result, I have found there are some key steps that each map must follow. In this blog post, I’ll walk you through each step.
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