Blog

The Beginners Guide to 3D Graphic Styles in Marketing

The Beginners Guide to 3D Graphic Styles in Marketing

Posted Jul 18th, 2016 in Client Talk

3D graphics are prominent in many areas of our everyday life and the industry continues to grow and inspire new applications. If you are new to 3D graphics and how it relates to your particular marketing needs or interest, I’ve created this brief overview with descriptions of each style along with examples.

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Why Explainer Videos Work to Simplify your Message

Why Explainer Videos Work to Simplify your Message

Posted Jan 8th, 2016 in Client Talk

Animated Explainer videos are a relatively new trend in the online marketing world. Aside from the fun characters, cool graphics and lively animations, explainer videos, when done well, have a powerful impact on their audiences. The demand for explainer videos is on the rise, so let’s take a look at some reasons why they are so effective and relevant to businesses today.

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It's Never Too Late to Learn

Posted Nov 23rd, 2015

Last week I celebrated a huge milestone birthday...that’s right folks, I am now part of the “over the hill” 40 club. And like most new members, I’m not happy about it. I've felt this milestone creeping up with the beginnings of fine wrinkles, the first (hundred) grey hairs and those awkward moments of forgetfulness. Getting older is not my favourite thing. But one thing I know for sure is that I can’t let this be an excuse for my progress. A couple weeks ago, I came across this inspiring stor

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How Contrast Will Improve Your Animation

Posted Nov 9th, 2015

I'm in the thick of a 6 week Animation Bootcamp that is all about characters. I am getting so much value out of this course, it’s ridiculous. One thing that Morgan is constantly bringing up is the importance of contrast in our work. In animation, contrast is the key to pushing your work from an amateur collection of floaty key frames to believable animation, with memorable characters and story. Although it is a huge work in progress, I have grasped onto this concept and I'm trying to apply it

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Helpful Tools for Client Communication

Posted Oct 30th, 2015

If you've taken on any sort of client work, you will understand that effective client care and customer service require a huge amount of effort. Before I started my business, I really had no idea what it entailed, and I fumbled a lot as I learned how to lead a client through the process. It has taken some time, but I've finally arranged a system that works pretty well. It’s far from perfect and I'm constantly looking for ways to make things better, but I wanted to share with you my top tools to

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Tools to Improve Productivity

Posted Oct 26th, 2015

Last week I shared a list of the tools I've adopted to boost creativity. This week, I’d like to share some techniques to helped improve productivity. You may notice my list is of the low tech variety. I don’t include any apps or digital tools here. I've tried many of them and yes, a lot of them have huge benefits and will save time. But over time, I've discovered the techniques that stick with me require no digital components whatsoever.

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Tools to Boost Your Creativity

Posted Oct 16th, 2015

If you are like me, struggling to simplify your day to day routine in order to increase your creative output, then you might like to hear about some of the more useful tools I've been using lately to help focus daily creative output.

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How to Learn By "Copying"

Posted Oct 9th, 2015

In the online world of creatives, when a brave artist shares a new and inspiring work, it often shakes up the industry and eventually creates a trend. As the trend grows, the style or idea is typically copied by others for many reason - money, success, fame. Of course this is the negative side of copying, sort of like plagiarism. But what if we explore the grey area of copying and call it by a less dirty word, like “emulation”. I've personally found the act of copying as part of deliberate pract

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Share Your Process

Posted Oct 2nd, 2015

If you have been offering animation services as part of your business, you have probably refined a process to deliver these projects to your client. You are confident that you can deliver a great video on time and budget and you know you have the ability to wow your clients. But how will your potential clients know that you can pull it off? Sharing your production process is an excellent way to gain some momentum with potential clients.

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How Much Does Animated Video Cost?

How Much Does Animated Video Cost?

Posted Sep 25th, 2015 in News

So, you've decided that an animated explainer video is the best way to explain your new product or service. These short, fun and super engaging videos are an excellent way to share your story and get your audience interested. But your first logical question is, how much is this video going to cost?

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