Blog

6 WAYS PROMOTIONAL VIDEOS CAN BOOST SALES

Posted May 20th, 2014

Do you ever wonder how an animated video is useful for your business? Most of us understand how a video enhances the landing page of a business website, but videos are also creative, promotional tools that boost sales and improve returns on investments. A good promotional video has multiple usages – and all of them are beneficial. Here's how:

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THE FITC LINE-UP

Posted Apr 23rd, 2014

Well, it’s that time of year again. In less than a week, digital artists, web developers, innovators and tech-nerds alike will gather at the Toronto FITC , to share and learn. It’s always a great turn out and the presentations are sure to inspire and educate. I for one, am over the top excited about this conference and not too sure how to fully express it. Perhaps a photo will illustrate my emotion best:

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COOL LINKS – THINGS THAT MADE ME SMILE THIS WEEK

Posted Apr 9th, 2014

Time to share some of the stuff I’ve found over the last week. Have you heard of the Tom’s story? It’s beautifully told by Giant Ant, a talented and succesesful animation studio out in Vancouver. I love their stuff, this is one of my faves:

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Animation vs Live Action - Which Decision is Best for your Video Marketing Strategy?

Animation vs Live Action - Which Decision is Best for your Video Marketing Strategy?

Posted Mar 26th, 2014 in News, Animation, Client Talk

I field this question often in the early stages of helping businesses explain their products or services. Both live action and animation offer engaging, effective storytelling – so here are some factors to consider when making a decision.

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THE ART OF COLLABORATION IN CREATIVE BUSINESS

Posted Mar 12th, 2014

Collaboration. It can be a beautiful thing. It can also be your worst nightmare with the wrong team players. During my time in the video game industry, and now as a freelancer, I have had plenty of experiences working with other creatives, technical folks, producers and project managers. The best part of owning Image Propeller and directing all the projects that come my way is that I can (usually) hand-pick the folks I work with – assuming they’re schedule is free and they actually want to wo

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WORKING WITH LOCAL GOVERNMENT: IPSTUDIO’S 3D PROJECT FOR ST. CATHARINES

Posted Mar 3rd, 2014

For many creatives (including myself), the idea of working alongside various forms of government seems stifling. Stories of red tape, bureaucracy, inflexibility – all of it acting as a wall that prevents artists from exploring opportunities. All of these concerns were in my head when the city of St. Catharines approached me to produce an animated video for the Mayor’s State of the City Address this year, and I admit it made me nervous.

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FITC 2014 WOMEN’S INITIATIVE ENTRY

Posted Feb 27th, 2014

It’s that time of the year – another chance for me to win free tickets to exciting FITC Conference through the Women’s Initiative Contest. This year I went all graph crazy and explored my options for getting to the conference with this infographic. I hope you like it and I hope it gets me a ticket to the most inspirational conference known to digital artists everywhere.

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ART INSPIRES – OLD SCHOOL AND NEW SCHOOL ALIKE

Posted Jun 19th, 2013

A month or so back, art critic Alistair Sooke interviewed Scottish artist John Bellany who – at the vibrant age of 70 – was readying for a national exhibition in Scotland, to honor his years of work.

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2013 FITC WOMEN’S INITIATIVE ENTRY

Posted Mar 31st, 2013

I was thrilled to learn last week that FITC Toronto was holding a contest for women to win tickets for the conference. The idea is to be creative about telling why you would like to attend FITC 2013. Of course, since that time, I’ve been feverishly working on my video entry in between client work. Now today is the deadline and here it is!

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READY FOR THE HOLIDAYS! AND A COUPLE UPDATES…

Posted Dec 12th, 2012

Well, I can’t believe we are into the holiday season already and although it is incredibly cliche to say it, I really don’t know where the time has gone. It’s been a long time since I last posted something on the blog, so here are some highlights from the last few months:

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