Are you wondering what to expect when you sign up for one of our signature animation or Explainer video projects? We've created this process overview to help you understand our process.
We understand your time is incredibly valuable, so when it comes to managing and producing animated explainer videos, we organize and handle everything. We walk you through each step of production and keep you up to date on every important detail. We pride ourselves on excellent customer service and keeping projects on time and budget.
A two minute explainer video generally takes 8 weeks to produce. This timeline will lengthen or shorten depending on how responsive our clients are to deliverables. Although we can accommodate tight deadlines, there is a creative process that requires space and time to breathe, so we generally discourage rush time lines.
Before we begin any animation or explainer video project, we take great care to listen and understand your business, product or idea. We will set up an initial meeting to discuss the following items: your target market, their pain points and how your offering solves them, the features and benefits of your offering and a discussion about your competitors. This discovery phase is critical to a successful project, so it's important that all stakeholders attend and participate.
The script is the foundation of a great explainer video and this step will require the most attention and input from our clients. We have the skills and expertise to convert a client's brand story into a script that will communicate effectively on screen. Script writing is a process and often takes a few iterations to get the message just right. A client's involvement is key and we’ve found that a video is enhanced by a client’s active role. Before we move onto storyboard and voiceover, the script must be signed off by the client.
The storyboard provides a visual roadmap for the explainer video. It offers insight into how images and ideas will transition from scene to scene and how they will match up with the voiceover. The images are usually quick sketches or mock ups to quickly convey an idea. We intentionally keep images simple in order to make changes easily and empower the client to make suggestions without the worry of trashing a final idea. Similar to script development, the storyboard requires collaboration and back and forth between client and studio. The storyboard must be signed off by your team before animation proceeds.
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